What exactly is BrandLux?

BrandLux is an AI brand studio. Each project holds one brand — its positioning, voice, colour palettes, type pairing and logo directions — and 18 tools build from that kit: identity, print, packaging, mockups, website, social content and marketing copy.

Yes. Generated assets, drafts, invoices and scheduled posts are stored with your project, and exports are yours to use anywhere.

How does the website builder relate to Shopify?

The builder writes the page as Shopify Online Store 2.0 sections. Export gives you a theme zip — one section file per band — which you upload in Shopify admin, pick a collection for, and publish. Your products, prices and cart come from Shopify.

Can the AI invent claims about my business?

It is instructed not to. Tools may not state prices, awards, reviews or numbers the brand context does not supply, and anything missing is flagged as "to be provided" rather than filled in.

What is locked behind a paid plan?

Website publishing, scheduled posting, invoice sending, watermark-free exports and custom domains. The plan gate is enforced by the database, not the browser, so it cannot be talked around.

One-tap sign-in with Google or Facebook — no passwords to remember.

Coming soon · Join the early access list

Your brand, radiant.

Answer five questions about your business and BrandLux writes the positioning, the voice, the palettes, the type pairing and the logo directions — then keeps every logo, website, card, menu, package, post and invoice on the same system.

No spam, ever. By joining you agree to our Privacy Policy.

Free plan: 1 brand project, 15 AI credits a month. No card required.

Wishlist members get an invite plus free brand-kit credits when accounts open.

One brand, every surface

Instagram

Facebook

Web

The problem

A designer. An agency. A copywriter. None of it matches.

Business owners assemble a brand from separate vendors and tools — and it never quite lines up. BrandLux replaces the pile with one workspace.

Logo from a designer

Site from an agency

Copy from a freelancer

Posts in a template tool

Cards from a printer

Mockups… somewhere

One workspace. One brand kit.

Every tool reads from the same brand kit — so a business card always matches the website, and the posts match both.

Shared logo
Shared palette
Shared type
Shared voice

The studio

Everything a brand needs to look finished.

Each tool reads your brand kit first, so the palette, the type and the voice are already decided. Nothing starts from a blank box — 18 tools across 4 groups, all on the same system.

Brand identity

The kit every other tool reads from.

4 tools

Logo Studio

AI-designed vector logos and concepts

Colour Palette

Cohesive five-role colour systems

Typography Pairs

Real Google Fonts pairings with rationale

Brand Guidelines

An official rulebook you can hand over

Print & mockups

Print-ready files, rendered on real objects.

5 tools

Business Cards

Print-ready layouts with hierarchy notes

Packaging Design

Box, pouch and label mockups

Mockups Studio

Apparel, billboards, bottles, screens

Invoice & Stationery

Invoices, quotes and letterheads you can send

Digital presence

Where the brand shows up online.

4 tools

Website Builder

Full site generated, then edited by section

Email Signature

HTML signatures for any mail client

QR Codes

Generated on our server, never a third-party API

Marketing & copy

Words and creative, in the brand's voice.

5 tools

Marketing Copy

Landing, email and ad text with a CRO structure

Captions & Hashtags

Three caption lengths plus 12 researched tags

Post Maker

Platform-native creative for every channel

Auto-Post Planner

A seven-day calendar you can schedule and queue

AI Chat

A strategist that only answers brand questions

Simple credits

Light generations cost 1 credit, heavy ones up to 10, and a full brand kit is 25. Credits reset each billing period and don't roll over.

No API keys, ever

BrandLux runs the models, so there's nothing to configure before you create — plans only differ in projects, credits and seats.

One project per brand

Each brand keeps its own kit, assets and history, and every tool reads from it before it starts.

Join the wishlist See pricing

AI tools, one workspace

Brand kit behind them all

API keys to manage

Social platforms covered

Why BrandLux

One workspace. Every asset.

Logo, website, print, packaging, social and copy — generated from the same brand kit, so they all belong together.

One prompt, a whole brand

Describe your business once. BrandLux generates a complete identity — and every tool builds from it.

Edit the site by talking

“Make the hero headline punchier.” Prompt-based edits with history and restore — then export as a Shopify theme.

Guidelines that stick

Palette, type and voice — locked for every tool.

No API keys. Ever.

Every tool runs on BrandLux's own models — you never configure or pay a provider. 18 tools, credits cover it.

Who it's for

From first logo to full agency roster.

However your brand grows, the workspace grows with it.

Solo founders & small businesses

A professional brand, without agency costs

One project holds your whole identity — generate the logo, launch the site, print the cards.

Logo suiteBusiness websiteBusiness cardsBranded QR codes

Creators & freelancers

Client-ready assets, fast

Mockups, posts and captions that stay on brand while you stay in flow.

Post MakerMockups StudioCaptions & HashtagsMarketing Copy

Agencies

Every client brand in one place

Projects keep each client separate, with roles and usage insights on top.

10 brand projects10 team seatsEditor & viewer rolesUsage insights

How it works

Three steps, and the brand is yours.

Answer five questions

Tell us what the business does, who it serves and what it should feel like. BrandLux analyses it and asks the four follow-ups that matter for your category.

Get the full brand kit

Positioning, voice, colour palettes, a type pairing, logo directions, website copy, card details, social posts and ad hooks — stored with your project, not in a doc somewhere.

Make assets from it

Open any tool and the kit is already applied. Export the website as a Shopify theme, send the invoice, queue the week of posts, and the branding stays consistent.

About

Branding shouldn't take four vendors.

Building a brand used to mean a designer, a web agency, a copywriter and a printer — four timelines, four invoices, and a result that never quite matched.

BrandLux replaces the pile with one workspace: a brand kit every tool reads from, so your brand looks like one brand — everywhere.

Consistent by default

One brand kit drives every tool, so assets match without effort.

Built for small teams

Solo founders, freelancers and agencies — with seats when you need them.

Humans stay in the loop

AI output is a starting point. Review, refine, then publish.

The difference

BrandLux vs the old way.

What you getBrandLuxThe old way

One brand kit behind every asset

Logo, website & print in one place

Marketing copy included

Same palette & type everywhere

Team seats & projects

No design skills needed

Workspace

Every brand in its own project.

Projects keep brands separate, while every tool reads from the same brand kit — so a business card always matches the website.

One project per brand

Each project stores its own brand kit — logo, palette, type and voice.

Projects dashboard

Jump between brands without losing context or assets.

Team management

Invite editors and viewers, with seat limits per plan.

Insights

Track credits usage and activity across your workspace.

Room to grow

Studio covers 10 brand projects and 10 team seats — enough for a full client roster.

See pricing

Pricing

Start free. Upgrade when the brand starts working.

One-time generations cost credits; the things that keep costing money — hosting a site, scheduling posts, sending invoices, clean exports — are the paid features.

Free

$0/mo

Get started with essential brand tools — no credit card required.

1 brand project

15 AI credits a month

1 seat

Logo Maker (8 credits each)
Palette, typography, chat, copy and captions (1 credit each)
Business Card generator (7 credits)

Join wishlist

Pro

$59/mo

For founders building and refining a complete brand system.

3 brand projects

250 AI credits a month

5 team seats

Menu cards, packaging and mockups
Website builder, scheduled posting, invoice sending
Watermark-free exports

Join wishlist

Studio

$249/mo

For agencies managing multiple client brands at scale.

10 brand projects

1,000 AI credits a month

10 team seats

Every generation tool, at the highest daily limits
Custom domain and clean exports
Everything in Pro

Join wishlist

What exactly is a credit. One credit is one cheap AI call; heavy generations cost more. Palette, typography, chat, marketing copy and captions are 1 credit. A business card is 7, a logo or a social post is 8, a menu card is 9, packaging and mockups are 10, and a complete brand kit is 25. Credits reset each billing period and don't roll over. You never manage AI keys, and billing runs on Paddle.

FAQ

Questions, answered.

Contact

Got a question? Say hi.

Partnerships, press, feedback or just curious — drop us a line and we'll reply within a day.